Seo Local Business

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised

Source: jezweb/claude-skills

What Is Seo Local Business?

Seo Local Business is a specialised code skill designed for web designers, developers, and digital marketers aiming to optimise local business websites for search engines. The skill automates the generation of a comprehensive SEO setup tailored to Australian businesses, including the production of HTML head tags, JSON-LD structured data schemas, a robots.txt file, and a sitemap.xml. It supports Australian-optimised configurations such as correct phone number formatting (+61), ABN inclusion, and location patterns based on suburbs and cities. Seo Local Business streamlines compliance with SEO best practices and ensures that local business sites are easily discoverable and properly indexed by search engines.

Why Use Seo Local Business?

Local SEO is critical for small and medium businesses seeking visibility in a competitive digital landscape. Manually crafting SEO meta tags, structured data, and configuration files is time-consuming and error-prone, especially for those unfamiliar with technical SEO. Seo Local Business addresses these challenges by automating the entire SEO setup process, reducing human error and ensuring compliance with both search engine guidelines and local Australian business conventions.

Key benefits include:

  • Consistency: Ensures all required meta information and structured data are present and correctly formatted.
  • Local Relevance: Optimises schema and content for Australian search habits, phone formats, and business identifiers (e.g., ABN).
  • Speed: Instantly generates the essential SEO files and code, cutting down manual configuration time.
  • Comprehensiveness: Covers on-page SEO (head tags), off-page cues (Open Graph, Twitter Cards), and technical SEO (robots.txt, sitemap.xml).

How to Get Started

To use Seo Local Business, follow these practical steps:

  1. Gather Business Information: Prepare all relevant business details. At a minimum, you’ll need the business name, primary service, location (city or suburb), phone number (preferably in +61 format), website URL, and a brief business description. Optional data such as ABN, opening hours, social media profiles, price range, service areas, and GPS coordinates enhance the quality of the generated output.

  2. Input Data: Supply the collected data when prompted by the skill or integrate it into your workflow if using a compatible platform or API.

  3. Generate SEO Assets: The skill outputs ready-to-use code snippets and files. Copy the generated <head> section into your HTML, upload the robots.txt and sitemap.xml to your web server’s root directory, and embed the JSON-LD structured data as appropriate.

Example:

Required Data

FieldExample Value
Business NameSydney Plumbers
Primary ServiceEmergency Plumbing
LocationBondi, Sydney
Phone Number+61 2 9123 4567
Website URLhttps://sydneyplumbers.com.au
Business Desc.24/7 emergency plumbing in Bondi and surrounding suburbs.

Key Features

The Seo Local Business skill automates the following SEO components:

1. Complete <head> Section

Generates all essential meta tags, including:

  • Title and description
  • Canonical URL
  • Open Graph (for Facebook, LinkedIn)
  • Twitter Cards

Example Output:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <title>Emergency Plumbing Services | Sydney Plumbers</title>
  <meta name="title" content="Emergency Plumbing Services | Sydney Plumbers">
  <meta name="description" content="24/7 emergency plumbing in Bondi and surrounding suburbs.">
  <link rel="canonical" href="https://sydneyplumbers.com.au/emergency">
  <meta property="og:type" content="website">
  <meta property="og:title" content="Emergency Plumbing Services | Sydney Plumbers">
  <meta property="og:description" content="24/7 emergency plumbing in Bondi and surrounding suburbs.">
  <meta property="og:url" content="https://sydneyplumbers.com.au/emergency">
</head>

2. JSON-LD Structured

Data

Implements LocalBusiness, Service, and FAQPage schemas for enhanced search visibility.

Example Output:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Sydney Plumbers",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Bondi Rd",
    "addressLocality": "Bondi",
    "addressRegion": "NSW",
    "postalCode": "2026",
    "addressCountry": "AU"
  },
  "telephone": "+61 2 9123 4567",
  "url": "https://sydneyplumbers.com.au",
  "openingHours": "Mo-Su 00:00-23:59",
  "priceRange": "$$",
  "abn": "12 345 678 901"
}
</script>

3. robots.txt

Directs search engine crawlers appropriately.

Example Output:

User-agent: *
Allow: /
Sitemap: https://sydneyplumbers.com.au/sitemap.xml

4. sitemap.xml

Lists all key URLs for fast and accurate indexing.

Example Output:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://sydneyplumbers.com.au/</loc>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://sydneyplumbers.com.au/emergency</loc>
    <priority>0.8</priority>
  </url>
</urlset>

Best Practices

  • Accurate Data: Double-check all business details, especially phone numbers (in +61 format), ABN, and location information.
  • Unique Meta Content: Customise title and description tags for each page to improve relevance and click-through rates.
  • Keep Files Updated: Ensure robots.txt and sitemap.xml are refreshed when site structure or URLs change.
  • Structured Data Coverage: Populate all relevant schema fields, including service areas and opening hours, for richer search results.
  • Review Output: Validate all generated code using tools like Google’s Rich Results Test and the robots.txt Tester.

Important Notes

  • The skill is optimised for Australian businesses, ensuring phone formats and ABNs follow local conventions.
  • Manual review is essential. Generated files should be checked for completeness and accuracy before deployment.
  • The skill’s code output is intended as a starting point; further SEO strategies (such as link building and content optimisation) should supplement technical setup.
  • Always keep sensitive business data secure and avoid exposing non-public information in structured data or public files.
  • For advanced customisation, review the skill’s source code and templates as provided in the official repository.

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