Performance Reporter

What Is Performance Reporter?

Performance Reporter is a Claude Code skill designed to automate the generation of comprehensive SEO and GEO dashboards for websites. It provides actionable insights into website rankings, traffic metrics, backlink profiles, and AI visibility. Tailored for stakeholders and digital marketing teams, Performance Reporter enables rapid creation of professional SEO reports and performance dashboards in both English and Chinese (SEO/). The skill is part of the open-source seo-geo-claude-skills suite and is compatible with Claude Code ≥1.0, as well as popular skills marketplaces like skills.sh, ClawHub, and Vercel Labs.

Why Use Performance Reporter?

Modern SEO management requires continuous reporting across multiple dimensions: keyword rankings, organic traffic, backlink authority, and performance in AI-powered search results. Manual compilation of such reports is time-consuming and prone to inconsistencies, especially when communicating with various stakeholders.

Performance Reporter streamlines this process by:

• Standardizing reporting formats for stakeholders, managers, and clients.
• Aggregating SEO and GEO metrics efficiently, reducing manual effort.
• Allowing for rapid, repeatable, and customizable reporting cycles.
• Supporting multilingual use cases, especially for teams operating in English and Chinese markets.
• Integrating with external SEO tools (optionally, via MCP network) for enriched data.

By leveraging this skill, SEO practitioners and digital marketers ensure transparency, consistency, and data-driven decision-making in their reporting workflows.

How to Get Started

To use Performance Reporter, you need access to the Claude Code environment (version 1.0 or later) with the skill installed. No system packages are required, and the installation process is straightforward if you have access to a compatible marketplace.

Installation Steps

1. Clone the skill repository (optional, for local usage):

git clone https://github.com/aaron-he-zhu/seo-geo-claude-skills.git
cd seo-geo-claude-skills/monitor/performance-reporter

2. Install via skills marketplace: In the Claude Code interface or a compatible marketplace (e.g., skills.sh), search for "performance-reporter" and follow the installation prompts.

3. Invoke the skill in your workflow: Use the relevant trigger or argument structure. For example:

performance-reporter <domain> [date range]

Replace <domain> with your website’s domain and [date range] with your reporting period (e.g., "2024-05-01 to 2024-05-31").

Example Usage

Command:

performance-reporter example.com 2024-05-01 to 2024-05-31

Result: A structured dashboard summarizing rankings, traffic, backlinks, and AI visibility for example.com in May 2024.

Key Features

• Automated SEO Dashboards: Generates visually organized summaries of key SEO KPIs such as keyword rankings, organic sessions, and referring domains.

• GEO Reporting: Provides location-based performance metrics, allowing for region-specific analysis and reporting.

• Backlink Analysis: Aggregates backlink data, including referring domains, authority scores, and new/lost links over time.

• AI Visibility Tracking: Monitors website presence in AI-powered search results, supporting modern search ecosystem analysis.

• Stakeholder-Friendly Output: Produces concise, visually coherent reports suitable for executive, managerial, and client presentations.

• Multilingual Reporting: Supports both English and Chinese output, making it ideal for international teams and cross-border reporting.

• Flexible Integrations: Optionally connects to external SEO tool APIs via MCP network for enhanced data depth.

Practical Code Example

You can call the skill programmatically in a Claude Code environment as follows:

## Example:

Generate a monthly SEO report for a domain
from skills import performance_reporter

report = performance_reporter('example.com', '2024-05-01 to 2024-05-31')
print(report['dashboard'])

This returns a dictionary with a 'dashboard' key containing the formatted report.

Best Practices

• Define Clear Reporting Periods: Always specify precise date ranges to ensure accurate month-over-month or period-over-period comparisons.

• Integrate with Data Sources: For richer reports, configure (where possible) connections to SEO data providers (e.g., Google Search Console, Ahrefs, SEMrush) through the MCP network.

• Customize Output for Audience: Use the multilingual capabilities and select report sections based on the stakeholder’s needs—e.g., C-suite prefers high-level KPIs, while SEO teams benefit from granular ranking data.

• Automate Reporting Cycles: Schedule regular report generation (e.g., monthly, quarterly) to maintain visibility and track progress over time.

• Review and Annotate: Review generated dashboards for anomalies or sudden changes and annotate reports with insights or explanations before sharing.

Important Notes

• Compatibility: Performance Reporter requires Claude Code ≥1.0. It is compatible with major skills marketplaces but is not a standalone CLI tool.

• Data Accuracy: The quality of the generated report depends on the availability and freshness of integrated data sources. For most accurate results, ensure external tool connections are up to date.

• Privacy and Security: When using MCP network for API integrations, verify that your credentials and data privacy standards meet organizational and regulatory requirements.

• Localization: While the skill supports English and Chinese, additional localization may be required for other languages.

• Licensing: Released under the Apache-2.0 license, the skill can be freely used and extended within compliant projects.

Performance Reporter offers a robust, automated solution for SEO and GEO reporting, enabling stakeholders to make informed, data-driven decisions with minimal manual effort.