Brand Guidelines

Brand Guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when b

Category: design Source: davepoon/buildwithclaude

What Is Brand Guidelines?

The "Brand Guidelines" skill for Claude Code is a document-processing utility designed to enforce Anthropic's official brand colors and typography across various digital artifacts. Whether you’re styling reports, presentations, web components, or marketing materials, this skill programmatically applies Anthropic’s visual identity, ensuring a consistent and professional look-and-feel. By leveraging a set of predefined color palettes and font preferences, the skill abstracts away the manual effort of adhering to brand standards, embedding stylistic accuracy directly into your workflow.

Why Use Brand Guidelines?

Consistent branding is critical to building trust and recognizability for any organization. Unifying the visual presentation of documents and digital assets not only projects professionalism but also strengthens the Anthropic brand across all touchpoints. The Brand Guidelines skill addresses several key needs:

  • Efficiency: Eliminates the need for manual styling, reducing the risk of errors or inconsistencies.
  • Scalability: Applies the same brand styling across hundreds of artifacts with zero manual intervention.
  • Accuracy: Guarantees compliance with Anthropic’s latest design standards, including approved color codes and typography settings.
  • Cross-medium compatibility: Ensures that both digital and printed outputs reflect the intended aesthetic, regardless of the software or platform used.

By automating the application of brand rules, the skill enables developers, designers, and technical writers to focus on content and functionality, confident that the visual layer will adhere to Anthropic’s corporate identity.

How to Get Started

To integrate the Brand Guidelines skill into your Claude Code workflow, begin by referencing the official implementation available at the GitHub repository. The skill is typically invoked in document-processing or post-processing pipelines as follows:

  1. Install the Skill: Clone the repository or include the relevant module in your build pipeline.
  2. Invoke Brand Styling: Apply the skill to your target artifact (e.g., Markdown, HTML, DOCX, or slide deck).
  3. Export or Render: The skill processes the artifact, injecting Anthropic’s brand-compliant styles.

Example: Applying Brand Guidelines to an HTML Document

from brand_guidelines import apply_anthropic_brand

input_html = """
<h1>Quarterly Report</h1>
<p>This report summarizes key findings for Q2.</p>
"""

styled_html = apply_anthropic_brand(input_html)

with open("styled_report.html", "w") as f:
    f.write(styled_html)

The apply_anthropic_brand function parses the input markup, upgrading color themes, and font properties to match Anthropic’s standards.

Key Features

The Brand Guidelines skill offers several advanced features that guarantee a seamless and robust styling process:

  • Brand Color Application: Automatically replaces colors in backgrounds, text, and UI elements with Anthropic’s official palette:
    • Dark: #141413
    • Light: #faf9f5
    • Mid Gray: #b0aea5
    • Light Gray: #e8e6dc
    • Orange (Accent): #d97757
    • Blue (Accent): #6a9bcc
    • Green (Accent): #788c5d
  • Typography Enforcement: Applies Poppins for headings (24pt and larger), with Arial fallback; Lora for body text, with Georgia fallback.
  • Smart Font Substitution: Detects font availability and gracefully falls back to system fonts to maintain readability and style consistency across platforms.
  • Automatic Visual Formatting: Adjusts heading sizes, paragraph spacing, and accent elements to match brand specifications.
  • Post-processing Integration: Designed to fit seamlessly into build pipelines, document converters, and static site generators.

Example: Generated CSS for Web Artifacts

body {
    background-color: #faf9f5;
    color: #141413;
    font-family: 'Lora', Georgia, serif;
}

h1, h2, h3, h4 {
    font-family: 'Poppins', Arial, sans-serif;
    color: #141413;
}

.accent {
    color: #d97757; /* Primary accent (orange) */
}

This CSS can be injected into HTML templates or web components to instantly brand your digital interface.

Best Practices

To maximize the benefits of the Brand Guidelines skill, follow these recommendations:

  • Preinstall Fonts: Ensure that 'Poppins' and 'Lora' are available in your environment, especially for internal or PDF rendering workflows. Use web font links for browser-based applications.
  • Limit Manual Overrides: Avoid manually changing styles after applying the skill, as this can lead to inconsistencies with the Anthropic brand.
  • Use Semantic Markup: Structure your documents with proper heading levels and class names to enable the skill’s automatic formatting logic.
  • Test Across Platforms: Review the styled artifacts on different operating systems and browsers to verify font fallbacks and color rendering.
  • Update Regularly: Monitor Anthropic’s brand guidelines for any updates, and refresh the skill’s configuration as needed.

Important Notes

  • Font Licensing: Ensure compliance with the licensing terms for Poppins and Lora fonts in your deployment context.
  • Environment Dependency: The highest fidelity is achieved when target systems have the recommended fonts installed. Font fallbacks are used when unavailable.
  • Scope of Styling: The skill focuses on colors and typography; layout or advanced components may require additional customizations.
  • Open Source License: Review the LICENSE.txt in the repository for usage restrictions and permissions.

The Brand Guidelines skill is a powerful tool for automating and enforcing Anthropic’s visual identity, streamlining the branding process for all types of digital and print artifacts.